180 Method Fitness
Visual Identity Design

//Logo & Type Design

180 Method unites psychology with fitness to transform the way people think, move and feel. The logo carries an arrow from Zero to One focussing on how you build on yourself to become a whole personality.

We wanted the type to reflect the sporty, active side of the brand but with rounded edges to depict their soft approach.

Brand Personality

// Brand Colours

Most fitness programs focus on effort, the 180 Method focus on awareness, personalization and sustainability which is why we thought of incorporating a forest green and charcoal black combo with lime green as the accent colour to denote youth, zest and energy.