ALP is a short film festival conceptualised by Director Reema Maya in collaboration with Soho House Members. It is an exploration of short form video and took place between 15-17 September.

 

We designed the logo and visual identity- from coming up with the colour palette to how the hand forms would become a part of the expressive side of the brand, to deisgning menus, social media collaterals and event line-up posters. 

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We use our hands in various ways, they're in fact the most expressive parts of our body without any form of language or translation. The hand language is universal. The film festival was all about acknowledging creativity made with hands and humans, we thought the best route to go for it would be to add hands in various poses to indicate what the content of the collateral is.