CREATIVE DIRECTION
Cold Co. | Frozen Meals
Brand Identity Design
//Logo & Type Design
Cold Co. crafts small-batch meals using fresh, locally sourced ingredients, thoughtfully prepared by hand and frozen at peak freshness. Nutritious, wholesome meals made for busy days, without compromising on quality or flavour.
The identity is built around the idea of 0°, represented by the subtle degree symbol in the logo- a nod to the temperature where every meal is preserved at its best. Rounded letterforms echo meal containers, bringing warmth and approachability to a modern typographic system.
Brand Personality & Imagery
// Brand Colours
Inspired by the colours left behind by vegetables themselves, the palette celebrates the beauty of natural dyes- from spinach greens and beetroot purples, onion peel off white, tomato hues and the deep charcoal of an open flame.
Rather than borrowing from the frozen food aisle, Cold Co.'s colours are rooted in the ingredients, reinforcing a brand that values freshness, seasonality and honest food. Earthy yet contemporary, the palette bridges the warmth of local farms with the modern simplicity of everyday convenience.
